Senior technical SEO specialist. I don’t just diagnose — I build and secure.
Prefer one page? Technical one-pager (PDF)
I’ve spent about seven years in SEO, most of it below the content layer: server logs, HTTP headers, rendering, Core Web Vitals and structured data. I read a website the way an engineer reads a system. What gets requested, what comes back, what breaks, and what the logs say actually happened.
That habit has a history: an IT systems development diploma, then years as a marketing analyst and web master before SEO became the main line, and an Honours in Information Technology in 2025. I still build the tools I use, in Python: redirect mappers, audit pipelines, scrapers. Today I’m the technical SEO specialist for Practice Promotions, a US healthcare marketing firm, overseeing a portfolio of 40 clients, and I run YSM Digital, my own studio in Johannesburg.
Where I’m heading is security. DNS, headers, logs and bot behaviour were always half of the job; now I’m studying the other half properly, starting with ISC2 CC and CompTIA Security+, with Hack The Box and TryHackMe alongside. The aim is a security operations role, built on the same evidence-first habits that made me good at search.
{
"name": "Yaaseen Saleh",
"role": "Technical SEO specialist",
"years_in_seo": 7,
"current": [
"Practice Promotions (contract)",
"HelloYes Marketing",
"YSM Digital (founder)"
],
"strengths": [
"log file analysis", "Core Web Vitals",
"structured data", "Python", "BigQuery"
],
"education": "Honours, Information Technology (2025)",
"studying": ["ISC2 CC", "CompTIA Security+"],
"based": "Johannesburg, ZA",
"contact": {
"email": "info@yaaseensaleh.co.za",
"whatsapp": "+27833074455"
},
"links": {} // github, linkedin: coming
}Practice Promotions US healthcare marketing, part-time, US office hours
I run the technical SEO strategy across the agency’s clients and oversee SEO performance for a portfolio of 40: site audits, crawl errors, Core Web Vitals and structured data. I co-developed the Net SEO Score, a tracking system that flags ranking drops before clients notice them, and built the Python scraper that feeds it from Agency Analytics.
YSM Digital (Pty) Ltd Johannesburg
A one-person technical SEO studio. Fixed-fee technical audits and monthly retainers, delivered directly or white-label for agencies. The studio runs Grow My Practice for South African professional practices and datascimarketing.com for technical SEO and data-led growth.
HelloYes Marketing
On-page and technical SEO, keyword and competitor research, and content edited for E-E-A-T. I design SEO-friendly mock-ups with the developers and report performance to clients and senior management, across several client projects at once.
Enhanced Business Solutions
Marketing campaigns, market research and analysis of customer buying patterns for the marketing and production teams. I automated invoice and sales tracking with SAP and Excel, feeding a weekly executive summary.
Metro Lifestyle
SEO across all website content lifted leads by 20%, and a three-month PPC campaign I launched and managed lifted sales by 40%. Reporting dashboards tracked both.
What I can do and what backs it up. Items marked transfers are SEO skills that carry straight into security work.
No skills match “”. to see all 23.
Things I’ve built, with what they did.
brand, build, seo
A client-facing brand for South African professional practices, built from nothing: domain, visual identity, copy, and a 12-page static site with full SEO infrastructure on shared hosting.
growmypractice.co.zaco-developed, Practice Promotions
A proactive tracking system that watches every client’s SEO metrics and flags drops before the client notices. I built the Python scraper that pulls the data out of Agency Analytics and into the scoring sheets, replacing manual reporting.
tool, python
Bulk 301 mapping and validation for site migrations. Maps old URLs to new, then checks every hop.
tool, method
Scrapers, converters and a codified diagnostic method that turn a crawl into a prioritised, branded audit report.
design, build
Homepage rebuild with its own identity, for the practice that sells fixed-scope technical audits and support to agencies.
security, study project
A desktop password vault built to learn encryption and secure storage by doing, not just reading.
co-founder, platform
A digital pet identity and competition management platform, co-founded at AmikoLab, where I lead the build.
The route into security, in order.
completed 2025
Dissertation: machine learning for fraud detection.
exam scheduled, Nov 2026
Security principles, access control, network security, security operations.
target, Dec 2026
Threats, architecture, operations and incident response.
next
Hands-on administration of security controls.
WhatsApp is quickest. I reply from Johannesburg, usually the same working day.