Passionate about creating digital solutions. With 6 years of experience, I’ve worked on diverse projects, from enterprise level websites and marketing to basic 5 page information websites
About Me
I have over 6 years of experience in successfully implementing SEO strategies for Media and Retail clients. My expertise lies in Technical SEO, Content Marketing, and Data Analysis.
My Experience
Data Analytics
My first job was working as a Data Capturer at a small local manufacturing company.
My daily duties were to analyse all incoming invoices and add it to the system. It was not much, but for a first job I loved it.
After about 3 months I came up with a easier system that used Pivot Tables and Visual Basic to input the data into its correct column and row. This was not perfect right away, it took me about 2 months to get it right.
This idea showed my senior that I was open for more bigger roles and that I was eager to learn. He mentored me for only 3 months before I was moved to marketing and web maintenance. The only reason I was moved was because there was no one else that knew about Web development.
Digital Marketing: SEO and PPC
I started learning about marketing from the previous manager and carried on improving my skills. By the time 2017 rolled around I was the “Marketing Manager” of a one-man band. I enjoyed it as I had one-on-one meetings with the CEO to discuss strategy and learn from him.
In my current role as SEO Specialist at HelloYes Marketing. I am managing 10 of our clients from a diverse background. The one thing I have learned working for an agency is the ability to adapt to different industries.
From December 2023 to May 2024, we had an amazing client who allowed me to showcase my skills. They are a Student Accommodation company and I was able to help them reach a wider and bigger audience by introducing blog posts strategically and doing a couple of SEO Audits, you can read more here
Web Development
In 2015 I studied at CTU my MCSD ( Microsoft Certified Software Developer) course. In this I learnt about developing a website from the ground up and how to build apps. I never enjoyed C# all that much but I managed to pass and came out with a Diploma. You can read more About Me.
After studying I was left jobless and for a young kid living at home I decided to freelance as Web Developer. The websites were not great but they worked and over the years I perfected them and grew them.
Currently I use Elementor or Divi to create websites, but also use CSS, Javascript and PHP from time to time. You can view my Case Studies of past clients.
Programming & Machine Learning
In February 2024 I started my Honours. I wanted to increase my knowledge and chances of promotion or bigger opportunities.
When I started my dissertation I had 2 options, go the marketing route or do something completely different, and well I went with Machine Learning. I knew nothing about machine learning but I am here to learn and boy did I learn how difficult it is.
My topic is A Systemic Review on Machine Learning based on Real-time Credit Card Fraud Detection through Enhanced Data Quality.
I am currently learning Python, and how logistic regression, naïve Bayes, and random forest are used, and their limits.
